About Joey J.
Joey J.™ Jewelry, established in 2013, is an up-and-coming jewelry brand that aims to channel your inner glamorous explorer. Our mission is to spread the wanderlust bug (the strong desire to travel) by carefully crafting fine, detailed jewelry pieces that can be translated across different cities throughout the world. With inspiration from extensive traveling and exposure to culturally diverse cities as the motivating drive behind our brand, Joey J. Jewelry hopes to inspire and motivate people to venture out and traverse different parts of the world. With that intention in the forefront of our minds, this brand is our little contribution to connecting people across the globe through expression of jewelry.
We harbor on keeping up with trends while staying true to our style and our mission. The signature Joey J. look incorporates the mixing of blackened metals with 14kt gold over sterling silver. Each unique piece is designed with the intention of versatility, whether it’s worn across different cultures or different styles and looks. Aimed to shift seamlessly between outfits, Joey J. Jewelry cultivates a look that can be worn with office attire, jeans on the weekend, cocktail wear, or a casual dressy ensemble. Our pieces are intended to be stacked and layered, leaving you room for your own unique self-expression and the option to combine our pieces with your current collection. It’s important to us that we radiate a message of support and love towards the way you express yourself, one where you feel empowered to learn and grow from new experiences.
Meet Joanne Joseph, the designer behind Joey J. Jewelry. As a young girl, she’d often find herself sneaking into her parent’s bedroom, peeking inside her mom’s jewelry box, and selectively picking out pieces of jewelry to play with. After the establishment of her family’s jewelry business in the 1980’s, Joanne would often tag along with her mom to work, where she was further immersed into the world of jewelry and fashion. It was here in the office where her draw towards jewelry blossomed into a passion for design.
It’s the culmination of growing up in Trinidad, migrating to NYC, and being nurtured within a family who values their opportunities to travel the world that has opened her eyes to the endless diversity and possibilities in life. The people, the architecture, the wildlife, the food, the traditions, the beauty, the fashion, the jewelry; it’s truly captivating. This exposure to these complex cultures and cities around the globe has had the greatest influence on where the inspiration for her designs stem from. To be able to see a number of jewelry collections by a number of designers in a number of different cultures has made an impact in her design process one way or another, and she hopes to spread her knowledge and experiences through Joey J. Jewelry.
“My advice is to always go with your gut and stay true to yourself”. Keeping this in mind, she’s striving to bring something new to the table: something fresh, something empowering, something more than just a jewelry brand.